Pedro Snake Game
Overview
To celebrate Chinese New Year (8 Jan to 3 Feb 2025), PEDRO launched a retro-inspired web game. The game offered a fun, interactive way for users to engage with the brand during the festive season.
Key Features
Design : A twist of minimal design whilst retaining the original Snake gameplay mechanics
Social Sharing Capabilities : Leaderboards and achievements
Compatibility : Web Based - Optimised for Mobile and Desktop
Visual Direction & Mood Board
Game Assets
Initially, we explored several snake designs, including more detailed and stylized options. However, after discussions with the client, we decided to go with a super minimalist black line for the snake. This choice aligned with PEDRO’s sleek and modern brand identity while keeping the game simple and visually clean.
After finalizing the design, I created a sprite sheet with all the snake segments in different directions, and used the PEDRO logo as the food.
UI Design Mockups
Impact and Takeaway
It launched on January 8, 2025, on PEDRO’s website and drew over 400 players, with the top score reaching 454 within an hour.
The main challenge was working within a short timeline while keeping the design true to PEDRO’s minimalist style.
