Pedro Snake Game
Objective
To support the event, we designed and developed a sleek, responsive landing page directly in Framer. The page was crafted to match Boloni’s brand aesthetic, using a dark, premium theme with refined typography.
Visual Direction & Mood Board
PEDRO has the signature minimalist brand identity which are widely recognised by young and trendy audience. We wanted the UI in contemporary interface with clean typography.
Snake & Food Design
Initially, we explored several snake designs, including more detailed and stylized options. However, after discussions with the client, we decided to go with a super minimalist black line for the snake. This choice aligned with PEDRO’s sleek and modern brand identity while keeping the game simple and visually clean.
I used Photoshop to create the sprite sheet, also known as a texture atlas. The sprite sheet below contains all the sprites we’ll be using, including various snake segments facing different directions and the apple sprite. Each image has a resolution of 64x64 pixels with a transparent background. When rendering them on the screen, we’ll scale them to match our game’s design.
For the food, I created the 3D logo of PEDRO and animated rotatio
UI Design Mockups
The game officially launched on January 8, 2025, and was featured on the PEDRO website. 400+ players participated, with the highest recorded score of 454 achieved by a player within an hour.
What I learned
I had the opportunity to collaborate closely with a developer to define the design requirements. Through this experience, I gained insights into the constraints and asset needs for simple game development.
Challenges
Executing a minimalist design across the entire UI was more challenging than expected, requiring careful refinement of every element to align with PEDRO’s brand identity. This project reinforced that minimalist design isn’t just about simplicity, it’s about precision, where every detail shapes the user experience.
